Qualcomm and Samsung Form Wireless Power Alliance.

Samsung Electronics and Qualcomm have joined other technology companies to form the alliance for wireless power (A4WP). The new group will work independently and will promote global standardization of a wireless power transfer technology for various mobile devices so that they could be charged on tables, in cars and other environments. The initial standard will be based on Qualcomm's WiPower, eventually other companies will implement their suggestions.
Benefits of this wireless power approach include: a transmitter and receiver antenna design that is easily implemented, a simple wireless power control system, and the ability to transfer power through non-metallic surfaces. The A4WP expects to achieve this capability without the need for costly multi-coil repeaters, which are required for other systems. A single specification is envisioned that will address simultaneous charging of multiple devices ranging from very low power products, such as Bluetooth headsets, to today’s most sophisticated tablets.
“Qualcomm is delighted to be involved in this dynamic initiative to set the standard for wireless power. WiPower technology by Qualcomm is ideally suited for a forum like the A4WP. As a leader in delivering enabling technology solutions, Qualcomm is helping to define the next-generation consumer electronics experience," said Derek Aberle, executive vice president at Qualcomm.
Although the alliance between the world's largest maker of smartphones as well as mobile phones and the world's biggest designer of system-on-chips for mobile applications seems to be a formidable organization, without companies like Apple, Intel, Nokia, Sony and other leading consumer electronics firms the A4WP will not be able to develop and actual industry standard.

The independently operated organization’s mission is to promote global standardization of a wireless power transfer technology that offers spatial freedom, to develop product testing, certification and regulatory compliance processes, and to foster industry dialogue with regulators on wireless power policy development. The alliance is targeting a broad base of consumer electronic devices to establish a worldwide wireless power technology ecosystem.
"A4WP will accelerate the commercialization of this technology and will contribute to expanding its market. As a founding member of A4WP, Samsung is committed to supporting standardization of wireless charging technology boasting spatial freedom, contributing to the eco-system, and exploring possibilities of a variety of services," said KiHo Kim, executive vice president and head of digital media & communications R&D center at Samsung Electronics.
Joining Qualcomm and Samsung are: Ever Win Industries, Gill Industries, Peiker Acustic, Powermat Technologies, and SK Telecom. The A4WP is open to new members and welcomes participation from vendors in all segments of the potential ecosystem, including: handheld devices, consumer electronics, semiconductor products, automotive, furniture, test equipment, cellular operators, and retail.